To boost Medical & Wellness Tourism
The Department of AYUSH (Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homeopathy) under the Ministry of Health and Agriculture (MoHA) and Quality Council of India (QCI) has introduced an accreditation policy for centres practicing and offering AYUSH treatments across India. The accreditation policy is effective from October 1, 2009.
Speaking to TravelBiz Monitor, P K Jha, Director, Department of AYUSH, MoHA, said, “The accreditation policy will be applicable to centres that are strictly practicing Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homeopathy, alternate forms of healing in India. The criteria for accreditation are available with QCI and they will undertake the process of providing accreditation.”
The implementation of accreditation for AYUSH centres will work as an advantage for the Medical and Wellness Tourism industries in the country. The accreditation is a proof of certain quality standards maintained by centres across India and this will help attract medical tourists, as well as leisure tourists to India. The Ministry of Tourism (MoT) is aggressively focusing on promoting India as a Medical and Wellness Tourism destination in international source markets, especially the Middle East. MoT will be hosting Medical and Wellness Tourism road shows in four Middle East countries- UAE (Dubai), Saudi Arabia (Riyadh), Kuwait (Kuwait city), and Qatar (Doha) this month.
“With MoT focusing on Medical and Wellness Tourism in a big way, this accreditation policy for AYUSH centres will definitely boost tourism industry as Ayurveda and Yoga form an integral part of Wellness Tourism in India. Such an act is important as it reinforces the quality and standard of services offered by these centres and in turn helps the tourism industry to attract more tourists,” opined E M Najeeb, Chairman, Air Travel Enterprise Group. Echoing similar sentiments, Pradeep Thukral, Executive Director, Indian Medical Travel Association said, “The potential and demand for alternate healing methods is immense in India. This accreditation will definitely help in boosting and capitalising the potential of alternate healing methods available in India.”
Source: Travel Biz Monitor
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