BS Reporter / Mumbai/ Ahmedabad August 05, 2009, 0:46 IST
The Centre for Innovation Incubation and Entrepreneurship, an initiative of the Indian Instutute of Management, Ahmedabad (IIMA)’s has churned out yet another start-up in the form of a health centre. An employee at CIIE, Charmie Haria has set up her own enterprise — Aikya Ayurveda Cure. Apparently, the centre aims at breaking the myth that ayurveda cures slowly. “Most of us believe that ayurveda medicines take long to work on the body. At Aikya, we want to break this myth by using the ‘panchkarma’ treatment, which cures ailments from the root cause between 10 days and two months. We are trying to fill a gap between traditional ayurveda vaidyas and hi-end Ayurveda spas by providing state of the art panchkarma and other treatments at affordable rates,” says Charmie Haria , founder, Aikya Ayurveda Cure.
According to Haria, Aikya concentrates not only on lifestyle disorders like stress, obesity, insomnia but also looks at mainstream health issues like asthma, nervous system problems, arthritis, hypertension, migraine and various health ailments.
After launching the first centre in Ahmedabad, Haria plans to open a chain of centres across the country next year.
CIIE encourages innovation-driven entrepreneurship through incubation, research and dissemination of knowledge. It was setup by IIM, Ahmedabad in 2001 and is supported by Government of Gujarat and the Department of Science and Technology, Government of India. CIIE aims at supporting innovation driven entrepreneurship in hi – tech and mass impact areas
Source: Business Standard